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BUSINESS FIELD
KBO PROJECTS
Project Summary
KBO successfully partnered with "I'm From" to execute a targeted marketing campaign that outperformed all other university collaborations in their network. Through strategic brand activation and consumer engagement initiatives, our Berkeley campus campaign achieved complete inventory sell-through while generating substantial qualified leads for I'm From's business development team. Our data-driven approach to student demographic targeting and conversion optimization delivered exceptional results, establishing KBO as I'm From's top-performing campus partner. This successful collaboration demonstrated our team's capabilities in demand generation and go-to-market execution, providing valuable insights into effective partnership management and scalable marketing strategies for premium skincare brands in the university market segment
Client:
I'm From
Client:
A/B Beauty & Clinic
Project Summary
KBO established a strategic partnership with AB Beauty & Clinic, leveraging cross-promotional strategies to deliver premium Korean skincare solutions through comprehensive market penetration strategies. This dynamic collaboration enabled real-time execution of go-to-market methodologies and consumer behavior analysis, introducing authentic Korean face mask technologies via data-driven distribution channels and direct-to-consumer engagement protocols. The initiative provided invaluable insights into partnership development frameworks, competitive landscape assessment, and scalable GTM execution models, strengthening our organizational competencies in collaborative brand management and market intelligence gathering. Moving forward, this foundational partnership will inform our broader strategic initiatives, enabling us to establish sustainable competitive advantages through cross-industry collaborations.
Project Summary
KBO Solutions help brands thrive on universities and college campuses through multiple consultation services. There are unbelievable amounts of increase in the post-secondary student market, but it is hard for brands to reach out to them directly. The average 20-year-old observes 15,000 marketing messages a day, spending 50+ hours on social media a week. To complicate things, brand trust is low, students don’t want to be sold to, and you only have 6 seconds to engage them. Working directly with talented student marketing analysts, influencers, and content creators on US campuses, we deliver national campaign into a localized feel. No one understands the student market better than students themselves.
Client:
Flexcil
REGISTERED STUDENT ORGANIZATION CLOTHING
MISSION
Many registered student organizations (RSOs) at UC Berkeley purchase apparel and various clothing items from third party clothing manufacturers located in the United States. These items are often overpriced, which places a financial burden on students who want to represent their organizations on campus. Therefore, we came up with a method to provide club apparel for a much lower cost, while maintaining product quality and comfort. If your club decides to work with us, we will provide services from graphic designs to delivery to the best of our ability.
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COBA, THE COFFEE BAR (Campus Franchising Partnership)
MISSION
"COBA, The Coffee Bar. A convenient, portable, and affordable form of coffee that you can enjoy anytime, anywhere. If you’ve ever fallen asleep in class, needed coffee when all the shops were closed, or were too busy to go and grab a coffee, COBA is for you. Each COBA contains the caffeine equivalent of one cup of coffee. By re-engineering coffee from a liquid to solid, we make it easier than ever to get you the energy you need. You’ll never have to worry about planning for your next coffee run with COBA on hand. Plus it’s shelf-stable and deliciously satisfying!" - OFFICIAL COBA TEAM
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KBO partnered with COBA, The Coffee Bar, to help COBA form partnerships with student organizations within US colleges, cafes, and corporations. KBO is currently the sole distributor of COBA among university clubs. We provide management and marketing services for other clubs that want to fundraise with COBA products. In the future, KBO hopes to help COBA export their products overseas and expand into foreign markets as well.
WATCH THIS VIDEO TO LEARN MORE ABOUT COBA, THE COFFEE BAR
www.coba.coffee
BERKELEY NIGHT MARKET
MISSION
Berkeley Night Market is a foodie-inspired one-day event where thousands of people gather together for food and drink, shopping, and entertainment. If you love everything about food and staying current on the latest edible trends, this is your foodie dream come true! Plan your weekends for one of the biggest street parties and get ready to indulge in plenty of amazing food, dance the night away, and have a blast with friends and family. Come and enjoy diverse cuisine, arts and crafts, merchandise, music, games and more!!
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Location: 1947 Center St, Berkeley, CA
KBO CAPITAL
STOCK INVESTMENTS
Mission: KBO believes that the intelligent investing is an excellent method to build wealth. However, many students who are interested in investing are hesitant to invest because of either the lack of capital or the risk of losing money. To provide fun and educational experiences, KBO Capital allows a maximum of three selected members to use 10% of the membership fees and the profits from each project to invest in the stock market with no penalties. We then liquidate all the stocks each semester to fund our projects.
NEW PROJECT INVESTMENTS
Mission: KBO strives to bring our member's start-up idea into reality. Therefore, we encourage all of our members to pitch and test their start-up ideas out through KBO's fundraising projects. Once the idea passes through all board members, KBO will fund the fundraising project so that our start-up members do not worry about their initial costs. If the co-founders decide to pitch their idea in front of Investors, KBO will prepare the team for their presentation to be successful.
KOREAN BUSINESS CONFERENCE
MISSION
Since its founding, KBO has made professional development for its members a top priority. We have worked hard to establish networks within the city of San Francisco, Silicon Valley, and Korea to offer the greatest possible number of connections to our members in KBO. The purpose of this business conference is to share this professional network with other like-minded students with an interest in business. We bring together schools from around the United States and Korea to discuss job opportunities, participate in workshops led by industry professionals, and build partnerships that may last a life-time.
OUR CONNECTIONS
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